AI Video · Screen Recording
Loom: Features, Pricing, Pros & Cons
By Atlassian · Listing checked 2026-10-31
Loom by Atlassian: Screen and camera recording tool for quick video messages, with AI titles, summaries and chapters. Features, pricing model, pros, cons and alternatives.
Visit Loom ↗Freemium
Quick facts
Freemium
AI Video
Yes
Atlassian
Loom offers a free plan with limits, plus paid plans that unlock higher usage or advanced features.
Main features of Loom
- Screen and webcam recording
- Instant share links
- AI titles, summaries and chapters
- Viewer comments and reactions
Feature availability can vary by plan, region and product updates.
Pros and limitations
Pros
- Fast async communication
- Very easy to use
- Free plan
Things to consider
- Free plan limits video length
- AI features on paid plans
Who should use Loom?
Loom is a good fit if you regularly need help with:
- Bug reports
- Product demos
- Team updates
- Customer walkthroughs
Before you pay: checklist for AI video generators & editors
- Decide the job first: cinematic clips, avatar presenters, editing or short-form repurposing.
- Work out the real cost per exported minute at the resolution you need.
- Check watermark rules on free plans and commercial-use rights on paid plans.
- For avatars and dubbing, test lip-sync and pronunciation in your own language.
Keep in mind: Label synthetic video where viewers could be misled, and never clone a voice or face without written permission.
Loom FAQ
What is Loom used for?
Screen and camera recording tool for quick video messages, with AI titles, summaries and chapters. Common uses include bug reports, product demos, team updates.
Is Loom free?
Loom offers a free plan with limits, plus paid plans that unlock higher usage or advanced features. Prices and limits change, so confirm on the official pricing page.
Who makes Loom?
Loom is developed by Atlassian. Visit the official website for support, terms and privacy information.
What should I check before choosing Loom?
Decide the job first: cinematic clips, avatar presenters, editing or short-form repurposing. Work out the real cost per exported minute at the resolution you need.